The Knowledge Worth Millions Was Never Written Down. AI Will Never Reach It.

AI is causing the contrast between rich and poor to quietly widen. Save yourself.

Sometimes there are moments when your entire life changes in 30 seconds.

I had one of those moments recently.

A friend and I were out with our two kids. We started talking about this guy he knew. Jeffrey Epste!n tried to pay this guy millions of dollars to teach him how to teleport from one country to another – that’s not the most interesting part.

He lived an esoteric life. He was extremely wealthy and got into rooms that most people could only dream of. One of those rooms was a mastermind where you had to buy the founder a Lamborghini of his choice to be granted access.

He bought the Lambo and gave it to the guy.

In that room he heard things society doesn’t get to hear. The hidden secrets of corporations. The future of technology. The next mega weapon. Wars that are about to happen that haven’t happened.

Then came the moment that changed the course of my life. He said:

Everything AI knows is public. Everything valuable isn’t.

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Society is fracturing.

The gap between rich and poor is exploding and part of it is because of AI. Let me explain. AI can only access public information, so it’s limited in its ability.

The real information is private. For example, much of what I know about building wildly successful online businesses isn’t documented.

You can’t buy a $299 course on it. People like me pay a lot of money to get around the people who have the knowledge and experience. They’re not giving that information away in a free Youtube video.

Most free content is surface-level, not a roadmap or strategy to solve a real problem.

The average person doesn’t understand this.

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The problems get far worse. Dangerous, even.

People have stopped thinking. Read that again.

They now let AI do most of their thinking. On the surface it looks like time-saving. It even seems clever because social media tells you that if you’re not using AI to do stuff, you’ll be replaced or become poor. Nuance is missing.

Using AI is important. But using AI to do foundational thinking and to solve big problems like “What should I do with the rest of my life” is stupid. It’s dangerous. Let’s zoom out.

If AI starts to do all of your thinking, then who programmed the AI to think that way? And if everyone else is doing their thinking using the same handful of tools, then your thoughts start to converge.

Now average thinking becomes your default thinking.

You could even argue from a conspiracy perspective that these tools are a great way to control how people think and to implement early stage mind control.

I won’t go that far because I don’t do conspiracies, but it’s an interesting thought. The fear used to be mind control. But it’s gotten darker. No one could have predicted this.

What if humans stop thinking altogether and outsource all of it to a machine?

That’s exactly what is happening and it should scare the sh*t out of you.

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The best knowledge that will make you millions isn’t in an AI tool.

I’ve found it’s hiding in places most people don’t look. I get it from paid masterminds, high ticket memberships, and exclusive in-person events.

(Before you attack me in the comments, this isn’t an infomercial for some course boi or program. Get private information from wherever you see fit. It might be different to me.)

Gatekeepers control access to this information. Not only does it require money to get you in, but it requires a public resume gatekeepers can validate.

My resume is 12 years of daily writing, millions of followers, and a 300K+ email list. Everyone from Tim Ferriss to Elon Musk has read my stuff (not trying to brag).

Proof of work is hard to fake. It’s what gets you in front of the right people and around people who can actually help you achieve your big goals and become wealthy.

This isn’t a new idea.

The rich have known this for years.

They’ve done a great job at keeping mainstream society out of country clubs, golf events, luxury hotels, conferences, etc.

Courage is a factor too.

My friend Joel wanted to work with his hero John Demartini. So he emailed John’s assistant and offered $10,000 to have a 60-minute lunch with him. It was impossible for the assistant to ignore so the lunch got booked.

John enjoyed hanging with Joel and they went on to become friends, film a documentary together, and do a podcast. All because Joel had the courage to ask and backed himself by putting $10K on the line, knowing he could impress John enough to build a lifelong connection with him.

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If all you’re doing is learning from what is public, you’re missing a big opportunity. If the public information made people millions, we’d all be millionaires. But we’re not.

Nuance is what is missing, and that comes from deep experience and insights you can’t google or ChatGPT.

At a deeper level, if you’re using AI to do all of your thinking, you’re now worse than f*cking stupid. Your value is literally zero and you’ll become worthless. That’s how you become so painfully poor it turns into a mental illness.

The solutions are 1) Get around private sources of information 2) Do not rely on AI to do your thinking for you, especially when it’s foundational thinking or first principles-style thinking 3) Writing is deep thinking so make sure to write daily.

A lot of people will stop thinking. Don’t you dare let that be you.

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PS — I’ve got a fresh video out.

The topic: 4 Systems So Good… Your Business Starts to Run Itself.

Most just tell stories about systems.

I show you everything.

Take a peek at the new video here