This is the most confusing time in human history

Every old world model and career path is now extinct (and most people haven't woken up)

Image credit: Kiela via Pinterest

Uncertainty is at an all-time high.

And humans are terrible at dealing with uncertainty. Most people run from it as fast as they can and see it as a bat virus to get vaccinated against. So it makes sense that society is struggling.

Here’s why we’re all so confused right now – and what to do about it.

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The way we consume information has changed.

Access to information used to be an advantage. Information was a scarce resource, then it became a commodity. Now, more information does more harm than good.

The more information people consume the more confused they become. Because what is the truth anymore? Does that foreign country really have nuclear weapons or is that propaganda? Is a new bird virus really going to send us into another 2020 pandem1c or is that just silly hysteria?

I don’t care how smart you are, it’s impossible to know the truth anymore about anything. Even with journalism skills, the deliberate spreading of misinformation makes it extremely hard to get the truth.

So when the truth is hard to find you feel a sense of confusion about how the world works. It’s easy to fall for conspiracy theories about a secret Illuminati or a Rockefeller grand plan to kill humans. Maybe it’s true? Who knows. Your googling or AI skills won’t be able to figure it out.

We used to learn the truth through books. But books for the first time in history are under attack. Author Tim Ferriss blew my mind recently when he shared this:

Tim’s book sales are down 57% in 12 months.

Many other non-fiction authors are seeing dramatic drops in book sales. This isn’t a short-term trend. It’s a permanent change that started in 2022 when AI went mainstream.

Tim Ferriss explains:

In 2019, the best interface for answers was a book.

In 2026, millions believe that the best interface is a free chatbot that has read my books.

For those of us who grew up on books and relied on them, we’re now in a new world where that format will play a tiny role in society.

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Education has bizarrely changed, too.

Right now I am trying to decide which high school to send my daughters to. When I go for a tour of any school and ask questions, they all seem to be still doing the same old thing: locking kids in classrooms with uniforms to memorize information they mostly won’t use as adults. Then giving them an exam or test to see how much they recall.

As a father, this scares the cr*p out of me.

Kids are being prepared for a world that already doesn’t exist.

That’s extremely confusing to me. I’m unsure what to do. Where I live there are no other options. It’s hard to be a responsible parent in this situation. My kids have to go to school, but in doing so, I will be wasting years of their lives.

The only way I can wrap my brain around this is to hope that by the time they reach high school the world will have caught up and school will have changed. But that’s not a great strategy. Perhaps you can relate.

One thing is for sure: my daughters probably won’t take on hundreds of thousands of dollars in debt to go to university. That trend is already collapsing faster than people’s patience to read a 10-hour non-fiction book.

So that’s a big relief.

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The art of building a business is even more confusing.

The main difference for internet businesses is that the value people are willing to pay for is changing. People used to pay for information or for code in the form of software. But now you can get all of that for free.

Many people have not figured this out yet.

I have because I do it every day and am obsessed with the topic to the point of insanity. The trend is so clear it makes my butt itch thinking about it.

Every business needs a clear AI strategy, like, yesterday. Most people are playing catch up. Thank god I implemented AI on day one or I’d be stuck too. Instead of hiring employees, I’ve hired Claude bots to do the same work.

Replacing humans with bots seems weird but it’s already happening.

Bots don’t complain, they don’t quit, and they can follow instructions. A lot of low-level jobs will have to go because of this and people who depend on them haven’t realized. Only when you own a full-time Claude bot on a Mac Mini do you know this.

At a 5th-grade level, a business solves a problem. Whoever solves the problem the best and the fastest makes all the money.

Tim Ferriss suggests the market for information is dying and the market for transformation will accelerate. So, businesses now need to think in terms of transformation, and not just access to information.

Implementation and execution now come with a premium price tag. Sell that and you’ll make millions in business.

Sell information, code, or some other intangible benefit and you’ll be scraping $5 newsletters subscriptions off the floor while trying to pay rent on an out of town shack with no windows.

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Investing is hard too because economics no longer makes sense.

Before 2022, I could make insane amounts of money investing. It’s gotten harder because economics makes less and less sense.

The fundamentals of markets, business, and government are distorted. They’re wildly disconnected from reality. The stock market goes up because the currency it’s priced in is created out of thin air. The value of money has changed because inflation and money printing make every dollar you own buy less and less.

Economic superpowers are being left for dead because of a lack of innovation, too much regulation, and a government full of grandpas aged 80+.

In Australia, where I live, the government banned social media for teenagers. I asked a few teenagers at my gym if it affected them. They laughed.

“Nah, bro, we just use VPNs.”

The government is so dumb they literally don’t understand most of their laws are meaningless. The internet in many countries is replacing government.

Recently, SpaceX listed on the stock exchange. In a few days it went up by 50% when the fundamentals suggested the opposite should have happened. Launching rockets doesn’t make money (yet). But the story is more powerful than the strength of the business so people invest in it.

This is why all the recession predictors and doomers are wrong.

Economics isn’t statistical anymore. It’s science fiction.

And the main characters who can storytell will make all the money while the pessimists are left scratching their hairy ass cracks.

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There has to be a solution.

And there is. The only way to face this level of confusion is to adopt an open mind. You must assume these problems will work out in your favor and humanity will be fine. You must learn to deal with extreme uncertainty.

You must practice self-education after hours and focus on implementation and execution, instead of information gathering and procrastination. You must stop fantasizing over the old world of books and adopt AI in every area of your life.

You must realize the confusion will make the world better than it is.

We've been here before. The mainstream adoption of the internet in the 1990s created a similar upheaval. This is that moment again — but with 10x the confusion and 10x the opportunity

You won’t survive this era if you lose your mind. The antidote is to stay calm, focus on what you can control, and iterate every day.

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P.S.

When the world is confusing, you need clarity.

You can find some here in my new video

Warning: Don’t watch if you can’t handle blunt honesty.